THE FRUIT TRUCK!
THE FRUIT TRUCK!
THE FRUIT TRUCK!
THE FRUIT TRUCK!
THE FRUIT TRUCK!
THE FRUIT TRUCK!
THE FRUIT TRUCK! (Sketches)
THE FRUIT TRUCK! (Sketches)
THE FRUIT TRUCK!
THE FRUIT TRUCK!The Fruit Truck is a food truck that sells exclusively fresh organic fruit in Edmonton and its surrounding area to festivals, farmers' markets, and other events. They needed an identity that showcased their fresh, tasty, organic fruit but also had a sense of fun and humour. We settled on a cast of fruity characters which appeal to kids and adults alike. The final truck design. We decided to go with a few less fruit to make the logo a bit bigger, but we kept the lil' banana guy for the truck door. The Fruit Truck is owned and operated by The Organic Box. 
THE FRUIT TRUCK!
THE FRUIT TRUCK!The Fruit Truck is a food truck that sells exclusively fresh organic fruit in Edmonton and its surrounding area to festivals, farmers' markets, and other events. They needed an identity that showcased their fresh, tasty, organic fruit but also had a sense of fun and humour. We settled on a cast of fruity characters which appeal to kids and adults alike. The Fruit Truck is owned and operated by The Organic Box. 
THE FRUIT TRUCK!
THE FRUIT TRUCK!Coming closer to the final concept for the truck. The Fruit Truck is owned and operated by The Organic Box. 
THE FRUIT TRUCK! (Sketches)
THE FRUIT TRUCK! (Sketches)The Fruit Truck is a food truck that sells exclusively fresh organic fruit in Edmonton and its surrounding area to festivals, farmers' markets, and other events. They needed an identity that showcased their fresh, tasty, organic fruit but also had a sense of fun and humour. Here are some of my initial concept sketches for the project.  I knew pretty quickly that a cast of fruit characters would be a promising route for the client.The Fruit Truck is owned and operated by The Organic Box.  
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